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Stop calling 911 on the culture’: The powerful message Pyer Moss took to the fashion runway’

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The FUBU logo with its “for us, by us” story of entrepreneurship and self-definition appears on several garments. Some models wore shoes by Aurora James, who through her Brother Vellies collection has made an effort to highlight the skills and aesthetics of cobblers in countries such as Kenya and Ethiopia. And the artwork that brings such energy to Jean-Raymond’s pajama tops and toga-like dresses was from the Brooklyn-based artist Derrick Adams , whose work explores the way race and class inform our ideas of who and how people engage in leisure time.

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What Is African-American Leisurewear Now? Brooklyn Fashion Label Pyer Moss Has an Answer

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The designer Pyer Moss already has collaborated with Reebok, and on Saturday debuted a new partnership with FUBU, Daymond John's pioneering '90s-era label. “Part of what I want to do is highlight American designers who have not been considered designers because they are urban. FUBU was doing $200 million a year, similar to Donna Karan," Jean-Raymond said of FUBU, whose logo was splashed across a cropped, sleeveless jacket.

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Pyer Moss Examines the Current African-American Landscape in SS19 Collection

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It was this very frame of mind, as showcased in Pyer Moss's latest show, that brought on a capsule alongside ‘90s streetwear heavyweight FUBU. The idea was to reintroduce a highly successful brand whose urban identity got lost in the shuffle when compared to other names deemed of high fashion calibre. “These companies grossed hundreds of millions in their prime, but weren’t recognized in the same way that brands like Donna Karan were because they were considered urban, not fashion,” Jean-Raymond stated when referring to For Us By Us.

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Homecoming: Pyer Moss Celebrates Its 5th Anniversary with FUBU, Reebok and a NYFW Cookout

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Taking place five years to the day of his first showing, Jean-Raymond’s nod to our heritage didn’t end there, as the designer joined forces with acclaimed artist Derrick Adams, “for us, by us” originators FUBU and ongoing partner Reebok to create his Spring-Summer collection. In choosing to collaborate with the Daymond John-helmed FUBU this season, Jean-Raymond is continuing a trend of homage and revival he began with his tribute to Cross Colours in February.

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Pyer Moss’ Ode to Black Culture Was the Most Important Part of NYFW So Far

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Rounding out the collection, Pyer Moss collaborated with FUBU, the '90s-era streetwear brand founded by Daymond Johns. Pieces included a yellow leather cropped vest and a gown featuring a reimagined FUBU logo. In a world of Supreme, Off-White, and Vetements, it was a throwback to one of the OG brands who did streetwear first.

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