PRESS — street style

Remember FUBU?

century 21 century 21 fubu collab collab collection comeback fubu sportswear sportswear international street style urbanwear

This is where Century 21 comes in. Known in New York for over half a century of high end, off-brand retail, Century 21 has had a long relationship with Fubu. The retailer’s CMO, Michael Wilkoff knew that a capsule collaboration between the two fashion giants was just in time to remind millennial shoppers of streetwear’s true hip hop origins.

READ MORE


FUBU Is About to Make a Comeback

century 21 century 21 fubu collab collab fubu street style

There is no doubt FUBU continues to impact the culture. With an episode of Atlanta dedicated to the Black streetwear brand, and a 2016 Solange song invoking the glorious "For Us, By Us" phrase, millennials have not forgotten what FUBU meant to the 1990s and early 2000s.

READ MORE


FUBU Is Back With A Relaunch Of The Iconic Fashion Brand

century 21 century 21 fubu collab collab fubu street style

FUBU is back with a streetwear capsule available exclusively at Century 21. As the first product created under FUBU’s “Can’t Resist a Classic” campaign, the capsule references the brand’s ‘90s-era styles, offering 10 pieces based on the classics that helped to crystallize streetwear’s signature staples.

READ MORE


Fubu Makes Comeback With New Century 21 Collaboration

century 21 century 21 fubu collab collab collection comeback fubu street style

Century 21 Stores has announced an exclusive collaboration with FUBU, a leading sportswear brand of the ’90s. The capsule collection will introduce 10 styles based on classic pieces that redefined streetwear over 25 years ago.

READ MORE


The FUBU Comeback You Didn’t Know About

century 21 century 21 fubu collab collab collection comeback fubu street style

Epochal NYC sportswear brand FUBU, known for introducing streetwear into the Mainstream, in the ’90s, has made a splashy comeback.

READ MORE