PRESS — sportswear

Remember FUBU?

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This is where Century 21 comes in. Known in New York for over half a century of high end, off-brand retail, Century 21 has had a long relationship with Fubu. The retailer’s CMO, Michael Wilkoff knew that a capsule collaboration between the two fashion giants was just in time to remind millennial shoppers of streetwear’s true hip hop origins.

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