PRESS — nylon magazine

The Second Coming of FUBU

century 21 century 21 fubu collab collab collection comeback fubu interview Keith Perrin nylon nylon magazine street style

FUBU launched as an apparel company in 1992 by Daymond John, J. Alexander Martin, Carlton Brown, and Perrin. They were determined to carve out a space in the industry for their people—the hip-hop generation, the Black community—at a time when many companies were trying to shut them out.

READ MORE


PUMA x FUBU Bring the ‘90s Back With Spring/Summer 2018 Lookbook

collab fubu nylon nylon magazine puma puma x fubu


Go Back To The 90's With PUMA X FUBU Collaboration

collab fubu nylon nylon magazine puma puma x fubu

It is common knowledge that the hip-hop/streeetwear style really took off in the 1990s, especially with the growth of rap music and boy bands. FUBU may not ring a bell for most people today but it was a 90’s heavyweight hip-hop apparel brand, dressing A-list celebrities such as N’SYNC, P. Diddy and LL Cool J. With such an important role in the history of streetwear, it is only fitting that PUMA has chosen to team up with FUBU to release a capsule collection that pays tribute to their iconic streetwear roots as part of the Suede’s 50th anniversary.

READ MORE