PRESS — hypebeast

Pyer Moss Examines the Current African-American Landscape in SS19 Collection

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It was this very frame of mind, as showcased in Pyer Moss's latest show, that brought on a capsule alongside ‘90s streetwear heavyweight FUBU. The idea was to reintroduce a highly successful brand whose urban identity got lost in the shuffle when compared to other names deemed of high fashion calibre. “These companies grossed hundreds of millions in their prime, but weren’t recognized in the same way that brands like Donna Karan were because they were considered urban, not fashion,” Jean-Raymond stated when referring to For Us By Us.

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FUBU & PUMA Join Forces Again for '90s-Inspired Tsugi Jun

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PUMA has released a new take on the Tsugi Jun sneaker as part of the footwear brand’s ongoing collaboration with OG streetwear staple FUBU. For many, the famous red color from the For Us By Us brand is instantly recognizable, and further distinguished with large “FUBU” lettering at the heel strap. The sneaker’s silhouette, however, maintains its technical details via the Tsugi Jun’s knitted uppers and satin lateral lacing system. The collaborative sneaker will be launched alongside a matching graphic T-shirt.

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