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FUBU Returns to Streetwear Scene With Relaunch at Century 21

century 21 century 21 fubu collab collab collection comeback fubu street style WWD

Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for "For Us, By Us") was a $350 million operation with 200 freestanding stores in the late Nineties.

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UBCTV Style & Beauty Cafe Serves The Dish on FUBU Re-Launch

century 21 century 21 fubu collab collab collection comeback for us by us fubu street style

For Us By Us… In times where clothing designers are attaching themselves to the heritage and culture of African Americans whether it be positive or negative (pending on your personal perspective) it’s great to see a line designed for us by us. Us being humans of color who know the experiences and challenges of being black, not only in America.

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