Bringing FUBU Back the Classic Way
The iconic streetwear brand, FUBU was the first to fuse hip hop into a mainstream fashion brand in the ’90s, is now making a fierce comeback. One that no one saw coming.
As the first product created under FUBU’s “Can’t Resist a Classic” campaign, the capsule references the brand’s ‘90s-era styles, offering 10 pieces based on the classics that helped to crystallize streetwear’s signature staples.
The sportswear company, which was founded in 1993 by “Shark Tank” regular Daymond John as well as friends Keith Perrin, J. Alexander Martin and Carl Martin, just released its first new in-house designs in seven years in partnership with Century 21.
Two legends of the NY fashion scene are coming together this season. Century 21 Stores is excited to announce an exclusive collaboration with FUBU, the leading sportswear brand of the '90s.
FUBU launched as an apparel company in 1992 by Daymond John, J. Alexander Martin, Carlton Brown, and Perrin. They were determined to carve out a space in the industry for their people—the hip-hop generation, the Black community—at a time when many companies were trying to shut them out.