PRESS — collection

Remember FUBU?

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This is where Century 21 comes in. Known in New York for over half a century of high end, off-brand retail, Century 21 has had a long relationship with Fubu. The retailer’s CMO, Michael Wilkoff knew that a capsule collaboration between the two fashion giants was just in time to remind millennial shoppers of streetwear’s true hip hop origins.

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Fubu Makes Comeback With New Century 21 Collaboration

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Century 21 Stores has announced an exclusive collaboration with FUBU, a leading sportswear brand of the ’90s. The capsule collection will introduce 10 styles based on classic pieces that redefined streetwear over 25 years ago.

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The FUBU Comeback You Didn’t Know About

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Epochal NYC sportswear brand FUBU, known for introducing streetwear into the Mainstream, in the ’90s, has made a splashy comeback.

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What FUBU’s Relaunch Means for Black Luxury

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FUBU, the streetwear label founded in 1992 by Shark Tank judge Daymond John that dominated hip hop fashion in the nineties, has relaunched in the US via a capsule collection with retailer Century 21.

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FUBU and Century 21 Launch Capsule Collection

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Sportswear brand, FUBU, has entered into an exclusive collaboration with Century 21 Stores, to introduce a capsule collection featuring ten styles based on classic pieces which redefined the above category more than twenty-five years ago.

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