PRESS — collab

What Is African-American Leisurewear Now? Brooklyn Fashion Label Pyer Moss Has an Answer

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The designer Pyer Moss already has collaborated with Reebok, and on Saturday debuted a new partnership with FUBU, Daymond John's pioneering '90s-era label. “Part of what I want to do is highlight American designers who have not been considered designers because they are urban. FUBU was doing $200 million a year, similar to Donna Karan," Jean-Raymond said of FUBU, whose logo was splashed across a cropped, sleeveless jacket.

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Pyer Moss Examines the Current African-American Landscape in SS19 Collection

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It was this very frame of mind, as showcased in Pyer Moss's latest show, that brought on a capsule alongside ‘90s streetwear heavyweight FUBU. The idea was to reintroduce a highly successful brand whose urban identity got lost in the shuffle when compared to other names deemed of high fashion calibre. “These companies grossed hundreds of millions in their prime, but weren’t recognized in the same way that brands like Donna Karan were because they were considered urban, not fashion,” Jean-Raymond stated when referring to For Us By Us.

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Homecoming: Pyer Moss Celebrates Its 5th Anniversary with FUBU, Reebok and a NYFW Cookout

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Taking place five years to the day of his first showing, Jean-Raymond’s nod to our heritage didn’t end there, as the designer joined forces with acclaimed artist Derrick Adams, “for us, by us” originators FUBU and ongoing partner Reebok to create his Spring-Summer collection. In choosing to collaborate with the Daymond John-helmed FUBU this season, Jean-Raymond is continuing a trend of homage and revival he began with his tribute to Cross Colours in February.

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FUBU & PUMA Celebrate the 50th Anniversary of the Suede

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FUBU has joined with PUMA to celebrate the 50th anniversary of the Suede. We in turn see their collaborative take on the iconic sneaker optioned in adult, grade school, and infant sizes. FUBU and PUMA also present a men’s T7 Track Jacket and Pants, as well as a collaborative T-shirt. The ladies can then look forward to their own T7 Track Jacket and Pants and tee.

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FUBU & PUMA Join Forces Again for '90s-Inspired Tsugi Jun

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PUMA has released a new take on the Tsugi Jun sneaker as part of the footwear brand’s ongoing collaboration with OG streetwear staple FUBU. For many, the famous red color from the For Us By Us brand is instantly recognizable, and further distinguished with large “FUBU” lettering at the heel strap. The sneaker’s silhouette, however, maintains its technical details via the Tsugi Jun’s knitted uppers and satin lateral lacing system. The collaborative sneaker will be launched alongside a matching graphic T-shirt.

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