PRESS — collab

FUBU Founders on Racism in Fashion

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The sportswear company, which was founded in 1993 by “Shark Tank” regular Daymond John as well as friends Keith Perrin, J. Alexander Martin and Carl Martin, just released its first new in-house designs in seven years in partnership with Century 21.

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Century 21 Stores Celebrates FUBU

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Two legends of the NY fashion scene are coming together this season. Century 21 Stores is excited to announce an exclusive collaboration with FUBU, the leading sportswear brand of the '90s.

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The Second Coming of FUBU

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FUBU launched as an apparel company in 1992 by Daymond John, J. Alexander Martin, Carlton Brown, and Perrin. They were determined to carve out a space in the industry for their people—the hip-hop generation, the Black community—at a time when many companies were trying to shut them out.

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FUBU Returns to Streetwear Scene With Relaunch at Century 21

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Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for "For Us, By Us") was a $350 million operation with 200 freestanding stores in the late Nineties.

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UBCTV Style & Beauty Cafe Serves The Dish on FUBU Re-Launch

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For Us By Us… In times where clothing designers are attaching themselves to the heritage and culture of African Americans whether it be positive or negative (pending on your personal perspective) it’s great to see a line designed for us by us. Us being humans of color who know the experiences and challenges of being black, not only in America.

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