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What FUBU’s Relaunch Means for Black Luxury

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FUBU, the streetwear label founded in 1992 by Shark Tank judge Daymond John that dominated hip hop fashion in the nineties, has relaunched in the US via a capsule collection with retailer Century 21.

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How Fubu Is Making a Comeback

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When Fubu, which stands for "For Us, By Us," was hot, it was in over 5,000 stores, and in 1998 its yearly sales were more than $350 million.

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FUBU and Century 21 Launch Capsule Collection

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Sportswear brand, FUBU, has entered into an exclusive collaboration with Century 21 Stores, to introduce a capsule collection featuring ten styles based on classic pieces which redefined the above category more than twenty-five years ago.

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Bringing FUBU Back the Classic Way

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The iconic streetwear brand, FUBU was the first to fuse hip hop into a mainstream fashion brand in the ’90s, is now making a fierce comeback. One that no one saw coming.

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FUBU Teams With Century 21 for Classics-Inspired Streetwear Capsule

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As the first product created under FUBU’s “Can’t Resist a Classic” campaign, the capsule references the brand’s ‘90s-era styles, offering 10 pieces based on the classics that helped to crystallize streetwear’s signature staples.

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