PRESS

UO Interviews: Daymond John on Founding FUBU

Ahead of UO’s exclusive collection with the famed imprint FUBU, we spoke with Daymond John, the renowned entrepreneur who founded the brand in Hollis, Queens in the early ‘90s. 

READ MORE ...


Fubu Partners With Urban Outfitters

Fubu is making a play for the younger market. The streetwear brand, which was cofounded by Daymond John in 1992, will celebrate its 25th anniversary by releasing a capsule collection with Urban Outfitters. 

READ MORE ...


Patta Unveils Collaboration With PUMA & ’90s Hip-Hop Brand FUBU

In celebration of the project, Patta has partnered with Undefeated, FUBU, Burlington and Jason Markk for a special package exclusive to the launch of the brand’s forthcoming pop-up store in Los Angeles. The package includes a collab T-shirt with ’90s hip-hop brand FUBU (take a sneak peek in the main image above,) a pair of luxurious collab socks with Burlington, and a bottle of Jason Markk Repel to protect your sneakers from stains.

READ MORE ...


Patta Teams up With PUMA for Limited Edition Clyde Capsule

The capsule doesn’t stop there as Patta also reached out to UNDEFEATED, FUBU, Burlington and Jason Markk for special packages at a Patta pop-up shop in cooperation with UNDEFEATED. The package includes a T-shirt done in collab with FUBU which features both brands’ logos on the front and back. Soft combed-cotton argyle patterned socks are done by Burlington and a bottle of Jason Markk Repel is included as well. The special package will only be available at the Patta x UNDEFEATED Pop-Up Store in Los Angeles on February 17 alongside exclusive Patta x UNDFTD sweats and tops. An address for the pop-up shop will be announced in the coming days.

READ MORE ...


FUBU x Patta Come Together For A Brand New Collaboration

FUBU, a brand that hasn't left the mouths of apparel aficionados and hardcore street wear heads in two decades is finally making its return to the forefront of not only the apparel community but the sneaker community as well. We've seen a lot of our favorite fashion brands from the '90s make recent comebacks from Tommy Hilfiger to Guess Jeans to The Gap, which hasn't caught on just yet, but nonetheless who says that FUBU can't do the same? Amsterdam's very own Patta is actually responsible for a multidimensional collaboration between Puma, UNDFTD, FUBU, Burlington, and Jason Markk.

READ MORE ...